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  • Archive for the 'Viral Marketing' Category

    Curse of knowledge: talking over people’s heads is bad

    Monday, November 5th, 2007

    It’s that trap most of us fall into: the curse of knowledge. Nothing’s worse than the “deer-in-the-headlights” look when speaking with a potential client. I’ve gotten much better at spotting it and stopping myself before I continue to talk over people’s heads. Everyone knows their own business and all the intricate details […]

    Radiohead: “It’s Up to You” - Viral Marketing done right

    Monday, October 1st, 2007

    I’m a huge Radiohead fan. I visited their site today with a pleasant surprise. They are releasing their new album in 10 days.
    What really impressed me was the price: “It’s Up to You“.
    Radiohead currently has no label so they will receive 100% of their album sales. Most artists under contract […]

    Support for Mac and its users still limited

    Wednesday, September 26th, 2007

    Up until this week, my bank was Sky Bank. Sky Bank was recently purchased by Huntington and they officially switched over to Huntington this past Monday. The transition seemed as though it would be smooth. That is, until I received an email regarding my online banking for Huntington:
    Step 1: Verify System Requirements
    Browser Requirement
    Internet […]

    7 Pitfalls to avoid in design

    Monday, September 17th, 2007

    Every business has a marketing effort in some capacity, and all the marketing materials are in need of design. Design is one of the most overlooked areas in business.
    If you’re going to put the effort into creating a marketing tool, it just makes sense to engage whoever will see it. How […]

    iPhone price cut, new iPod Touch introduced and Steve Jobs makes amends

    Thursday, September 6th, 2007

    The new iPod Touch and iPod Nano
    I’m going to have to rename my blog soon to “Apple Man” or “Mac Daddy” or something clever… It doesn’t help that I haven’t had a chance to post in weeks due to vacation and heavy project load, but the fact of the matter is, it seems like […]

    Apple’s world domination only started with the iPhone… Next: iMac

    Tuesday, August 7th, 2007

    Steve Jobs has a master plan for Apple: world domination. The iPhone was the beginning of the end for the PC and Windows. Am I jumping the gun here?
    I don’t think so.
    As I’ve already stated, the iPhone could be the first step in Steve Jobs’ master plan to start turning the tables on […]

    Blogging forum… brilliant!

    Wednesday, July 11th, 2007

    Chris Garrett, super-blogger extraordinaire (not self-proclaimed), has created a simple, yet extremely beneficial forum for bloggers. Authority Blogger Forum is a place where bloggers can talk about blogging, ask questions, get feedback and maybe most importantly, get to know other bloggers.
    Learning the ins and outs of what makes a blog successful is […]

    7 Reasons I love my iPhone (and you should too)

    Friday, July 6th, 2007

    1) Mac OS. Everything just flows the way it should. There’s something to be said for intuitiveness. There’s a natural progression of getting from point A to point B. I guess I’ve been spoiled having already been a Mac user, but this is the first thing I hear from people who […]

    When Permission Based Marketing becomes Interruption Marketing

    Monday, June 25th, 2007

    Why did I just give that website my email address?
    Usually this question comes up after you’ve given your email address and realize, or have that sinking feeling, that as a result you’ll probably be deleting an extra 50 emails a day. It’s very difficult to know for sure whether or not someone’s going to […]

    AT&T to offer iPhone… unless you’re already a customer

    Wednesday, June 13th, 2007

    I’m as excited as the next guy about the iPhone coming out at the end of this month. In preparation I made a call to AT&T to see what packages they’re currently offering because I’ll need to switch carriers. I’ve been a customer of their DSL and landline services for two years now […]