Mike Sutyak | marketing and new media

Every business has a marketing effort in some capacity, and all the marketing materials are in need of design. Design is one of the most overlooked areas in business.
If you’re going to put the effort into creating a marketing tool, it just makes sense to engage whoever will see it. How […]

Why did I just give that website my email address?
Usually this question comes up after you’ve given your email address and realize, or have that sinking feeling, that as a result you’ll probably be deleting an extra 50 emails a day. It’s very difficult to know for sure whether or not someone’s going to […]

It means different things to different people. Has anyone defined it in a way that makes sense to everyone? Here’s one: Getting someone, who has a need, to know, like and trust you. I was fortunate enough to have John Jantsch give me that definition which seems simple, yet speaks volumes.
When it […]

I have to give it up to Brad Kleinman at Corporate College East. The eMarketing for Entrepreneurs Conference held last Friday May 4th was a complete success. From the keynote speaker John Jantsch to all the breakout sessions and panel discussion at lunch, it could not have gone any better.
The most […]

Seth Godin has come out with yet another (soon to be) best-seller. He’s come up with an ingenious way of marketing it as well (go figure).
The Dip comes out soon and Seth Godin is making appearances in select cities as a part of “The Dip Tour”. It’s not your normal book tour, though. […]

Interruption marketing is on its way out.
People have been desensitized to most traditional forms of marketing such as magazine ads, television commercials, and direct mail. When was the last time you actually paid attention to any of these (unless of course you’re watching the Super Bowl, and even then do you really remember who […]