Mike Sutyak | marketing and new media

It’s that trap most of us fall into: the curse of knowledge. Nothing’s worse than the “deer-in-the-headlights” look when speaking with a potential client. I’ve gotten much better at spotting it and stopping myself before I continue to talk over people’s heads. Everyone knows their own business and all the intricate details […]

Every business has a marketing effort in some capacity, and all the marketing materials are in need of design. Design is one of the most overlooked areas in business.
If you’re going to put the effort into creating a marketing tool, it just makes sense to engage whoever will see it. How […]

The last two posts on Copyblogger have brought up an extremely valuable point that I myself need to implement: great writing abilities only come with tons of practice.
It’s just like anything else really.
Besides the project deadlines and client needs, writing has become a huge priority in my work. Marketing is all about […]

Yesterday at the Lake Communicators monthly luncheon, Thomas Mulready creator of CoolCleveland.com was the speaker. I had met Thomas briefly at the eMarketing for Entrepreneurs Conference.
I was fortunate enough to have him sitting at my table yesterday. He didn’t have much time (he was the speaker and all), but we did […]