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    Curse of knowledge: talking over people’s heads is bad

    Monday, November 5th, 2007

    It’s that trap most of us fall into: the curse of knowledge. Nothing’s worse than the “deer-in-the-headlights” look when speaking with a potential client. I’ve gotten much better at spotting it and stopping myself before I continue to talk over people’s heads. Everyone knows their own business and all the intricate details […]

    7 Pitfalls to avoid in design

    Monday, September 17th, 2007

    Every business has a marketing effort in some capacity, and all the marketing materials are in need of design. Design is one of the most overlooked areas in business.
    If you’re going to put the effort into creating a marketing tool, it just makes sense to engage whoever will see it. How […]

    Blogging forum… brilliant!

    Wednesday, July 11th, 2007

    Chris Garrett, super-blogger extraordinaire (not self-proclaimed), has created a simple, yet extremely beneficial forum for bloggers. Authority Blogger Forum is a place where bloggers can talk about blogging, ask questions, get feedback and maybe most importantly, get to know other bloggers.
    Learning the ins and outs of what makes a blog successful is […]