Archive for the ‘Analytics’ Category

eMarketing for Entrepreneurs Conference

Tuesday, May 8th, 2007

I have to give it up to Brad Kleinman at Corporate College East. The eMarketing for Entrepreneurs Conference held last Friday May 4th was a complete success. From the keynote speaker John Jantsch to all the breakout sessions and panel discussion at lunch, it could not have gone any better.

The most difficult part was deciding which sessions to attend. With so many valuable topics to choose from along with the experts presenting them, I really wanted to take part in all. Not only did the sessions I decide upon provide invaluable insight, they were also extremely engaging (can’t learn if it’s not entertaining).

I was also fortunate enough to make some connections at the conference which really makes all the knowledge I acquired a bonus. When you’re in a situation to connect with professionals in your field who understand the value of networking, it makes it all worthwhile.

Thanks again Brad, looking forward to the next event.

Posted in Analytics, Events, Online Advertising, Permission Marketing | 2 Comments »

Site Stats to Gold (Analytics and You!)

Friday, April 20th, 2007

NEOUPA (Northeast Ohio Chapter of the Usability Professionals’ Association) hosted an event last night, “Using Analytics for a Better Customer Experience”. Analytics is a way of taking website statistics and actually giving them meaning.

Web stats by themselves are useless, there’s no human connection as to what those stats mean or more importantly, why we should care. Matt Bailey, founder of SiteLogic, gave an engaging presentation that brought to light why analytics are important and how to effectively use them in order to create value from stats. His presentation included the Red Shirt Phenomenon which broke down the process. It’s worth checking out.

SEO companies in general seem to miss this mark. They’re more than happy to provide pages upon pages of stats, but if those stats are hollow and can’t explain the human connection, they’re essentially useless. Where are people coming from, what is their purpose, what is important to them and what can be done to accommodate them more?

Thanks for the presenation Matt.

Posted in Analytics, Events | No Comments »