Practice makes perfect: Mastering the Art of Copywriting
The last two posts on Copyblogger have brought up an extremely valuable point that I myself need to implement: great writing abilities only come with tons of practice.
It’s just like anything else really.
Besides the project deadlines and client needs, writing has become a huge priority in my work. Marketing is all about the writing, online or off. Selling your products or services starts with engaging people. Telling your story in a way that grabs someone’s attention is not an easy task.
The other problem besides time constraints is the fact that most people, including myself, feel as though they have to hit it out of the park on every offering. I’m not saying sacrifice quality just for the sake of repetition. There’s a tightrope you have to walk between writing often and making sure you put genuine thought into it.
If you’re writing in a journal or some medium that has a minimal amount of exposure, then you have a chance to hone your skills without anyone, or hardly anyone, seeing it. That’s one way to get the reps in without sacrificing quality.
I know myself that I need to get on a more regimented schedule of writing more often. Not only does this “flex my writing muscles“, it also keeps me in front of my readers with more frequency. As long as I can make the effort to get in front of more people more often, the quality will undoubtedly increase with the experience I gain in the process as well.