Thomas Mulready of CoolCleveland.com - Blogs, Pods and Vods Oh My!
Yesterday at the Lake Communicators monthly luncheon, Thomas Mulready creator of CoolCleveland.com was the speaker. I had met Thomas briefly at the eMarketing for Entrepreneurs Conference.
I was fortunate enough to have him sitting at my table yesterday. He didn’t have much time (he was the speaker and all), but we did get to talk for a minute. The gist of our conversation: it’s all in the writing. There is value in design, after all it’s part of the message. The story you tell determines whether or not they’ll stick around though.
That’s right, I said story.
Give the reader a chance to identify with what you’re saying by giving them meaning. Blathering off facts and whatnot tends to turn people off. Giving them a chance to say “Hey, I can relate to that, I’ve been there”, will grab and hold their attention.
Thomas’ presentation was fascinating and it was great to hear his story. I was personally engaged because I could identify with parts of it. It’s also satisfying to hear a consummate professional take the time to tell that story.
Thanks again Thomas, I look forward to talking again.