Seth Godin’s Dip Tour
Seth Godin has come out with yet another (soon to be) best-seller. He’s come up with an ingenious way of marketing it as well (go figure).
The Dip comes out soon and Seth Godin is making appearances in select cities as a part of “The Dip Tour”. It’s not your normal book tour, though. In order to promote his book, if you buy 5 books in advance you get to see Seth speak for free. Or, if you’d like to think of it differently, if you pay $50 to see him speak you get 5 free books.
Either way it’s a win - win - win situation. You get to see Seth Godin speak for $50, you also get 5 books (you AND 4 of your friends win), and he gets some great permission / viral based marketing out of the deal. I’m catching him in Ann Arbor, hope to see you there.