NEOUPA (Northeast Ohio Chapter of the Usability Professionals’ Association) hosted an event last night, “Using Analytics for a Better Customer Experience”. Analytics is a way of taking website statistics and actually giving them meaning.
Web stats by themselves are useless, there’s no human connection as to what those stats mean or more importantly, why we should care. Matt Bailey, founder of SiteLogic, gave an engaging presentation that brought to light why analytics are important and how to effectively use them in order to create value from stats. His presentation included the Red Shirt Phenomenon which broke down the process. It’s worth checking out.
SEO companies in general seem to miss this mark. They’re more than happy to provide pages upon pages of stats, but if those stats are hollow and can’t explain the human connection, they’re essentially useless. Where are people coming from, what is their purpose, what is important to them and what can be done to accommodate them more?
Thanks for the presenation Matt.