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Critics so far have been relatively harsh on the iPhone. There are a myriad of reasons given why the iPhone is set up to fail (limited battery life, storage capacity and price are usually at the top of the list). So why would anyone stand behind this latest offering by Steve Jobs and […]
Evolution, Events, Viral Marketing, iPhone, Steve Jobs, Mac, Apple 
6 Comments
Seth Godin has come out with yet another (soon to be) best-seller. He’s come up with an ingenious way of marketing it as well (go figure).
The Dip comes out soon and Seth Godin is making appearances in select cities as a part of “The Dip Tour”. It’s not your normal book tour, though. […]
NEOUPA (Northeast Ohio Chapter of the Usability Professionals’ Association) hosted an event last night, “Using Analytics for a Better Customer Experience”. Analytics is a way of taking website statistics and actually giving them meaning.
Web stats by themselves are useless, there’s no human connection as to what those stats mean or more importantly, why we […]
Interruption marketing is on its way out.
People have been desensitized to most traditional forms of marketing such as magazine ads, television commercials, and direct mail. When was the last time you actually paid attention to any of these (unless of course you’re watching the Super Bowl, and even then do you really remember who […]
Events, Permission Marketing, Online Advertising No Comments
Last weekend while at the Masters Golf Tournament, my brother and I met two guys from Wichita, Kansas. We had a chance to hang out with them. One of them, Corey, was telling us that he had caddied on the Pro Tour for about two and a half years.
He said it was the time […]
After receiving a degree in marine biology, internships throughout the world and a few years at SeaWorld, I came to a realization. My passion just wasn’t there.
Sure, swimming with humpback whales and feeding sharks for a living is exciting, but those moments are far and few between. Everyone has these moments in […]