Critics so far have been relatively harsh on the iPhone. There are a myriad of reasons given why the iPhone is set up to fail (limited battery life, storage capacity and price are usually at the top of the list). So why would anyone stand behind this latest offering by Steve Jobs and Apple?
What made the iPod so successful? The concept. Simple yet stylish. Ease of use. The driving forces behind Apple’s brand. It was more expensive than any of its competitors, yet people were willing to pay extra for these reasons.
The iPhone is no different. In fact, it’s better. Not only is it stylish, it couldn’t be any easier to operate. It has the ability to run the Mac OS, which is a huge plus. Although the world is dominated by Windows users, learning how easy the Mac OS is might actually turn the tides. Being able to sync all your email and calendars with the iPhone makes it a must have for any Mac user looking for a mobile solution. Up until now, it has been impossible.
The techologies built into the iPhone are revolutionary. It will set the bar for every other cell phone company. Once it hits the market, there will be no looking back. One year from now, people will be wondering how they ever got along without the functionalities that were introduced by the iPhone. They might not show up exactly the same in other cell companies’ offerings, but the basic concepts will be there.
If this is only the first, what will it look like 3 years from now? Like the iPod, this is a simple, stylish, easy to use device that will only get better. Will it be as successful? Definitely.
Seth Godin has come out with yet another (soon to be) best-seller. He’s come up with an ingenious way of marketing it as well (go figure).
Interruption marketing is on its way out.
Last weekend while at the Masters Golf Tournament, my brother and I met two guys from Wichita, Kansas. We had a chance to hang out with them. One of them, Corey, was telling us that he had caddied on the Pro Tour for about two and a half years.